Here’s How Brands Should Create Their Real-Time Super Bowl Strategy for Twitter Plan for the unexpected moments

Here’s How Brands Should Create Their Real-Time Super Bowl Strategy for Twitter Plan for the unexpected moments

Courtesy of AdWeek: Brands have a number of new ways to interact with followers on Twitter this year, including event targeting, Promoted Moments, Periscope livestreams, Periscope video within promoted tweets and conversational ads. And while using the platform for paid and organic engagement might be considerably less expensive (but not always cheap) than a Super […]

Twitter Inc.’s Hail Mary? For Super Bowl 50, Facebook’s Sports Stadium Will Bring Real-Time Social Media Showdown

Twitter Inc.’s Hail Mary? For Super Bowl 50, Facebook’s Sports Stadium Will Bring Real-Time Social Media Showdown

Courtesy of the IBT: For Super Bowl 50, it’s not just a showdown between Peyton Manning and Cam Newton. Beyond the TV screen, social networks have an opportunity to capture millions of eyeballs and advertising dollars during the most-watched U.S. TV event of the year. From the start, Twitter shrewdly cast its ad offering as a […]