Courtesy of Bloomberg: For the first time, fans can buy Super Bowl tickets straight from the National Football League. Starting today, the NFL will make Super Bowl LI ticket packages available through a site run by Ticketmaster. For as little as $5,500 and as much as $12,000, fans will get to pick their specific seats, […]
Courtesy of re/code: Sunday’s Super Bowl was, to put it bluntly, pretty boring. That was reflected on the Internet as well: Despite it being the 50th Super Bowl and most likely the last game for future Hall of Fame quarterback Peyton Manning, both Facebook and Twitter saw significantly less Super Bowl chatter than they did […]
Courtesy of Fast Company: PLUS, SMART TIPS FOR JOINING IN THE CHATTER. Although Twitter’s users are reportedly tweeting less than they used to, the Super Bowl remains prime time for the platform. Last year, Twitter saw 29 million tweets during the Super Bowl, about 21% more than the year before. “We’re going to have more […]
Courtesy of SocialTimes: Is there any bigger linchpin of a brand’s marketing calendar than the Super Bowl? An event that’s as much about the advertising as it is about the game. The cost for a 30-second spot during Super Bowl 50 on CBS: a cool $5 million – a price tag that’s doubled from 10 […]
Courtesy of AdWeek: Brands have a number of new ways to interact with followers on Twitter this year, including event targeting, Promoted Moments, Periscope livestreams, Periscope video within promoted tweets and conversational ads. And while using the platform for paid and organic engagement might be considerably less expensive (but not always cheap) than a Super […]
Courtesy of the IBT: For Super Bowl 50, it’s not just a showdown between Peyton Manning and Cam Newton. Beyond the TV screen, social networks have an opportunity to capture millions of eyeballs and advertising dollars during the most-watched U.S. TV event of the year. From the start, Twitter shrewdly cast its ad offering as a […]
