Do TV Ads Drive Facebook, Twitter Engagement? (Study)

Do TV Ads Drive Facebook, Twitter Engagement? (Study)

Courtesy of SocialTimes: One out of every five engagements with brands on Facebook and Twitter is driven by television advertising, according to a new study from media giant Turner and data science and media technology company 4C, a Facebook Marketing Partner. Turner and 4C studied 26 brands from several different verticals, using 4C’s TV ad occurrence data, Nielsen […]

How Many Facebook Messenger Users Share Their Devices?

How Many Facebook Messenger Users Share Their Devices?

Courtesy of SocialTimes: Was the addition of multiple-account support to Facebook Messenger a smart move? GlobalWebIndex says yes. According to GWI, 31 percent of Messenger users share their mobile devices with at least one other person, and 9 percent share those devices with four or more people. GWI said in an email to SocialTimes: Particularly key here […]

13 Ways to Generate Revenue on Twitter

13 Ways to Generate Revenue on Twitter

Courtesy of SocialTimes: Twitter is a fantastic tool that can help your business achieve a variety of objectives, from brand awareness to networking to increasing website traffic. But, as with all marketing efforts, if you dig deep enough the main objective isusually tied to the bottom line. After all, why are you excited that your […]

Study: 53% of Twitter Users Say They’re Early Adopters: How Can You Harness That Energy?

Study: 53% of Twitter Users Say They’re Early Adopters: How Can You Harness That Energy?

Courtesy of the SocialTimes: Just how progressive and brand-friendly are Twitter users? A recent series of studies by Twitter, MarketShare and Millward Brown showed that a majority of wireless shoppers on Twitter polled think of themselves as early adopters and more willing to recommend a brand after a positive customer service experience. One study discovered that 53 […]