The Reason Twitter’s Losing Active Users

The Reason Twitter’s Losing Active Users

Courtesy of the Harvard Business Review: What happened to Twitter? Once, it was glorified as a digital town square, where thinkers and activists could come together to discuss and organize. And yet this week, they finally admitted that their growth has stalled – and their stock quickly followed suit. Twitter and its analysts appear to believe […]

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter – Advertisers look for the next Oreo moment

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter – Advertisers look for the next Oreo moment

Courtesy of AdWeek: While Twitter will likely remain marketers’ go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of ad dollars. In the past two years, marketers have devoted serious effort trying to replicate Oreo’s “Dunk in the Dark” 2013 viral […]

Twitter Inc.’s Hail Mary? For Super Bowl 50, Facebook’s Sports Stadium Will Bring Real-Time Social Media Showdown

Twitter Inc.’s Hail Mary? For Super Bowl 50, Facebook’s Sports Stadium Will Bring Real-Time Social Media Showdown

Courtesy of the IBT: For Super Bowl 50, it’s not just a showdown between Peyton Manning and Cam Newton. Beyond the TV screen, social networks have an opportunity to capture millions of eyeballs and advertising dollars during the most-watched U.S. TV event of the year. From the start, Twitter shrewdly cast its ad offering as a […]

Researchers are training computers to recognize sarcasm on Twitter

Researchers are training computers to recognize sarcasm on Twitter

Courtesy of Engadget: The system is identifying sarcastic tweets with 85 percent accuracy. Twitter contains multitudes. On any given day you’ll find earnest and passionate rumination, breaking news and analysis, silly hashtag games, horribly abusive idiots spewing hate and much, much more. Another constant across the platform is sarcastic reactions to all manner of events […]

Twitter sued by widow for alleged aid to ISIL

Twitter sued by widow for alleged aid to ISIL

Courtesy of the USA Today: In a move that could increase pressure on social media companies to more quickly remove content from terrorist groups, Twitter is being sued by the widow of an American killed in an attack on a Jordanian police training center who says the social media service makes it too easy for the Islamic […]