Courtesy of Inc: Today’s athletes are always on the go. To reach them with your ads a strong mobile strategy is a must. Whenever the question of who the greatest athlete of all-time comes up my answer is always, Michael Jordan. You see, I’m a child of the ’80s and ’90s. Michael Jordan was everywhere. […]
Courtesy of the Dayton Business Journal: For the first time, Ohio State University’s athletics department will employ someone whose sole focus is on the digital side of football recruiting. Just a few other powerhouse football programs have such a position, the school said, and the Buckeyes will soon join their ranks, citing the large influence […]
Courtesy of re/code: If the New Yorker says Twitter is cooked, then it has to be true, right? Actually, it’s wrong. As are most analysts — and Twitter itself, if we’re being honest. Twitter is going through what many modern companies go through: An identity crisis. Any modern company whose lead business model is “advertising” […]
Courtesy of AdWeek: While Twitter will likely remain marketers’ go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of ad dollars. In the past two years, marketers have devoted serious effort trying to replicate Oreo’s “Dunk in the Dark” 2013 viral […]
Courtesy of re/code: In a major executive upheaval, two of Twitter’s top executives — media head Katie Jacobs Stanton and product head Kevin Weil — are departing the company, according to sources close to the situation. Neither has immediate plans to go to another company, added sources, but are expected to. Right now, the jobs […]
A Re/Code article: Now that we know Twitter is building a feature to let users share longer tweets, maybe as long as 10,000 characters, that could have big consequences for publishers. The average Twitter user — many of whom freaked out about the news — will probably never sniff a 10,000 character tweet. But publishers […]
