How subscription ticketing is redefining MLB ticket sales

How subscription ticketing is redefining MLB ticket sales

Courtesy of L.A. Biz:What began as an innovative pilot program in baseball in 2015 to help a handful of teams fill their ballparks has evolved into an industrywide practice that is redefining the season-ticket business. Today, subscription ticketing — selling discounted seats for a fixed monthly fee — and its Netflix-like approach has proved so successful […]