Live Nation Leads the Charge in Concert Business’ Booming Revenue

Live Nation Leads the Charge in Concert Business’ Booming Revenue

Courtesy of Variety: Live entertainment’s continued surge as the powerhouse driving music-industry economics is underscored by one remarkable fact: Analysts expect the revenue generated in 2016 by category leader Live Nation — pegged to hit $8.5 billion — to exceed the combined revenue generated by the top two record companies, Universal and Sony, during the same […]

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter – Advertisers look for the next Oreo moment

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter – Advertisers look for the next Oreo moment

Courtesy of AdWeek: While Twitter will likely remain marketers’ go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of ad dollars. In the past two years, marketers have devoted serious effort trying to replicate Oreo’s “Dunk in the Dark” 2013 viral […]

Twitter Inc.’s Hail Mary? For Super Bowl 50, Facebook’s Sports Stadium Will Bring Real-Time Social Media Showdown

Twitter Inc.’s Hail Mary? For Super Bowl 50, Facebook’s Sports Stadium Will Bring Real-Time Social Media Showdown

Courtesy of the IBT: For Super Bowl 50, it’s not just a showdown between Peyton Manning and Cam Newton. Beyond the TV screen, social networks have an opportunity to capture millions of eyeballs and advertising dollars during the most-watched U.S. TV event of the year. From the start, Twitter shrewdly cast its ad offering as a […]