A TechCrunch article: So, Recode reported today that Twitter was tinkering around with the idea of expanding its 140 character limit to a number a bit higher….10,000 characters. But what,...
Courtesy of Barron’s:
Get ready for another Amazon business. Next week, the e-commerce giant is set to hold its first concert in the U.K. next week and the company is ramping up its efforts in the U.S.
Amazon’s interest in concerts could be an attempt to make its Prime service more attractive. To start, Prime members will be able to watch video of next week’s concert. But thinking about Amazon’s future goals here, Tinker wrote: “Subsidizing tickets as a benefit for Prime members is great PR but not a scalable business.”
Plus, unlike the U.K., where Amazon has a presence, the U.S. ticketing market is “venue driven,” meaning that stadiums and concert have relationships with ticketing platforms. Many of the venues already have deals with Ticketmaster, which is owned by Live Nation. Ticketmaster shares data on its buyers with stadiums, something those venues like, and something Amazon doesn’t currently do, Tinker wrote.
And there’s something to be said for expertise. “Live Nation’s model is to pay the artist as much as possible and then leverage its market share and drive other businesses like sponsorship,” he wrote.
Live Nation shares are up 28% in 2017 to a recent $34. Tinker rates the stock at Buy.
Big Picture: As Amazon gets more serious about ticketing, one analyst points out areas where Ticketmaster could have an advantage.