Monthly Archives: March 2016

Can Twitter Make It?

Can Twitter Make It?

Courtesy of Fortune: People outside the technology industry will be puzzled to read Erin Griffith’s outstanding article in the current issue of Fortune about Twitter. They will learn about a company worth a “mere” $12 billion (about half its one-time value) that has more than 300 million users (a fraction of Silicon Valley’s truly successful […]

Why Facebook Wants NFL’s Thursday Night Football Live Games

Why Facebook Wants NFL’s Thursday Night Football Live Games

Courtesy of Variety: Verizon, Amazon seen as other two leading candidates for over-the-top football package Is Facebook ready for some football? The social-media colossus is entering the scrum for global live-streaming rights to a selection of the National Football League’s 2016-17 games, anchored by next season’s “Thursday Night Football” matchups, according to three people familiar with Facebook’s plans. Recode […]

Do TV Ads Drive Facebook, Twitter Engagement? (Study)

Do TV Ads Drive Facebook, Twitter Engagement? (Study)

Courtesy of SocialTimes: One out of every five engagements with brands on Facebook and Twitter is driven by television advertising, according to a new study from media giant Turner and data science and media technology company 4C, a Facebook Marketing Partner. Turner and 4C studied 26 brands from several different verticals, using 4C’s TV ad occurrence data, Nielsen […]